BE THE CHANGE®
It`s our DNA
We Nourish Your Goals!
This is what we do
Nutrition is our food and much more – energy, enjoyment, pleasure, and health. That is why in our products you will only find what benefits your wellbeing and supports you in your goals. We have also made pioneering changes to everything surrounding our products, i.e. packaging – everything is recyclable and home-compostable.
As a member of innovation networks, we work on new, sustainable and natural food sources that take the entire cycle of food or a raw material into account. We research and innovate raw materials, that are good for humans and can be carefully cultivated in agriculture or are even supportive for biodiversity.
«For this reason, I am intensively involved in the production of resources (...). Thus, among other things, I am searching for healthy and natural alternatives in the area of sweeteners and sugar.»
— Sven Altorfer, Founder, CEO & food inventor
Each of our products serves a specific purpose and is based on our own formulas that are thought out to the smallest detail, truly Swiss-made, and gentle on the stomach and bowels.
This is what we stand for
Food is only as good as its ingredients. A healthy diet requires transparency and traceability of the food.
We exclusively select ingredients that meet the highest quality parameters. These are our criteria:
- Free of artificial preservatives
- Free of artificial additives
- Free of GMOs (genetically modified organisms)
- Free of doping substances
- Usefulness for our diet - you will only find in our products what your body needs, without burdening your body, and what your body can absorb optimally.
- High nutritional values
- Best quality
- Reasonableness of the source
- Traceability of the ingredients
- Fairness & sustainability throughout the entire supply chain
- Our company is organically certified, our products are:
- As natural as possible: Manufactured with as few steps as necessary for food safety and nutritious value
- Highly tolerable for your stomach and bowels
- Sustainable and fair
- Swiss-made: Made in Switzerland with ingredients found in our country
This is our compass
In the jungle of nutritional questions, a reliable compass shows us the right direction – human biochemistry as explained by nutritional science. All of our food products are manufactured based on these natural biochemical laws.
This is why our products are Swiss made
Our products are Swiss-made. They meet the statutory criteria of the Swiss Federal Swissness Act. In addition, we manufacture in Switzerland (made in Switzerland). This has several benefits:
- The traceability of the ingredients is easy and reliable.
- The purity of the raw materials, and therefore the certainty of anti-doping, is also ensured.
- The transportation routes are shorter.
- We acquire valuable ingredients from other countries if they do not exist in Switzerland.
- If we acquire an ingredient from another country, we respectively try to compensate this with our logistics strategy.
This is our philosophy
We believe that visionary innovation – paired with research of new food sources consistent with the laws of nature – provides sustainable solutions for our nutrition and the environment.
With BE THE CHANGE®, we are opening a new segment in the food industry, wherein we combine premium quality, purpose, and sustainability with a sleek design.
This is who we are
BE THE CHANGE® is a label of the Swiss Health & Nutrition AG, a pioneering and independent Swiss company for food, sports nutrition and nutritional supplements.
Founder and developer is CEO Sven Altorfer, Food-Inventor and passionate connoisseur.
Founded with a strong vision
In his own words: Sven Altorfer - Founder, CEO & food inventor
As the developer and manufacturer of the BE THE CHANGE® products, I combine my personal and professional passion: I innovate, formulate, create, and relish.
I manufacture effective and healthy products according to the laws of our body’s biochemical processes, according to nutritional science. Whenever possible, with Swiss raw materials from organic farming. I orient myself to what nature offers us and produce with few processing steps in order to preserve and retain the nutrients. I completely forgo artificial conservatives and select each ingredient carefully.
The increasing demand for food due to the growing population on earth, as well as the issue of (plastic) waste confront us with several obstacles. For this reason, I am intensively involved in the production of raw materials, among other things, in the manufacturing of protein concentrates and isolates. A central concern of mine is the research and production of additional natural food sources that are biochemically beneficial for humans. Thus, among other things, I am searching for healthy and natural alternatives in the area of sweeteners and sugar.
As a member of innovation networks, I work on new, sustainable food sources that take the entire cycle of food or a raw material into account. We research and innovate together with raw materials that are good for humans and can be carefully cultivated in agriculture or are even supportive for biodiversity. We also consider the shortest transportation routes available. In addition, the production of our foods requires minimal processing of the raw materials. The goal is likewise to package food in the most environmentally friendly way possible. Thus, we developed our home-compostable and food-safe stand-up bag, which is now also available to other small businesses as well as large-scale industry.
The quality of my products is the result of decades of experience which I gathered in my professional life, in which I have worked with nutrition and food since my youth, and with my own health and in sports. I began my professional journey as a chef, followed by hotel management, education and training in various food sectors, food technology, the wine industry, and as CEO of companies. Another milestone in my life has been my medical history. I experienced what is means, to worry about my health. Groundbreaking years followed, which ultimately took a positive turn with a new physical health and athletic performances as Ironman.
«Today, it is obvious to me, that my body should only ingest what provides me with value and nourishes me the best.»
Eating, being healthy, engaging in sports – food is far more to me than just a necessity: I experience food gastronomical, pleasurable and in the best case as a sensory firework.